Pairapalooza Comes Back To Roanoke!

We know that good food and good wine go hand in hand. That is why we work with the best local chefs and wineries to provide the ultimate in food and wine pairings. When appropriately paired, wine and food have the ability to enhance each other’s flavors, making them more pronounced, and rendering the entire tasting a more satisfying and enjoyable one. Learning the nuances of wine pairing is an unmatched experience.

What could be better than a properly paired food and wine? All of that paired with the beautiful The Patrick Henry Ballroom & Conference Center, music and shopping. And best of all, the event benefits Center in the Square!

Buy Tickets Here!

$10 + admission only (no tastings no glass)

$25 admission + 6 pairing tastings + souvenir glass (while supplies last!)

$40 admission + 12 pairing tastings + souvenir glass (while supplies last!)

(A Pairing Tasting is a tasting of food with the paired tasting of wine)

Presenting Sponsor

Salem Credit Union

Supporting Sponsor

Wine Gourmet

Entrance Sponsor

WFXR News First at Ten the areas only 10pm newscast. So you can get to bed earlier.

Swag Sponsor

Finks Jewelers

Photography Sponsor

Venue Sponsor

Patrick Henry Ballroom


Center In The Square


The Biglick Boptet

You'll Enjoy Food From Our Tasting Partners

Ankida Ridge VineyardsDeVault Family Vineyards

Hickory Hill VineyardsLazy Days WineryOlive Garden RoanokeOne Hope Wine

Stacy's Sweet Spot

Blue 5 RestaurantPumpernickel Pickle

Bandy's Bakery

confection connectionConfection Connection

Smith's Deli

FPS Cafe & Spirits

Carrabba's Italian Grill


Cristal's Unique CollectionLuLaRoe By BeckyNew York Life With Donna Fore

Thirty One Gifts By Megan

H2O At Home By Katie

Not Your Momma's Lipstick

Melissa's $5 Paparazzi Bling

Matilda Jane clothing By Kait

Simply Oils With Julie

Rodan + Fields by Elizabeth Cox

Scentsy With Erin

All guests must be 21+ with proper ID. iHeartRadio Roanoke-Lynchburg, the Patrick Henry Ballroom, and Center in the Square reserve the right to refuse to serve anyone regardless of the number of tastings remaining. If you are asked to leave by event staff, you will not receive a refund. 

No outside food or beverages allowed. Large bags are discouraged and will be searched at entry.

This event will be held rain or shine. NO REFUNDS. In the case of a major weather event, please visit the event’s page on Facebook and tune in to WJJS, WYYD, WROV, MIX 93.5, Steve FM, or ALT Project to see if the event will be cancelled. If the event is held, or is terminated early during the event, no refunds will be issued. If the event is cancelled in advance, you may receive a refund minus any handling or processing fees. To receive a refund, please send an email with the subject of “refund request” to and include your mailing address. A refund check will be mailed to you, or other instructions will be provided.


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