The company behind the "your wife is hot" billboard is revealed

"Your wife is hot"! It's a billboard that's been grabbing the attention of tons of drivers in our area.

It's a billboard that's been grabbing the attention of tons of drivers in the area. Hickey Electric put up their new billboard on Tuesday. Hickey Electric has been in the electrical field and installing generators for nearly 40 years. In 2008 they started the heating and air business.

Owner Fred Hickey thought the catchy slogan, "your wife is hot" would catch people's attention and be a great marketing campaign.

It seems to have done the trick.

After a month of heated speculation, McBride Sign Company changed the billboards over.

One is in Amherst County as you head into Lynchburg on Route 29 South, and the other is on Route 221.

More on the story HERE from ABC-13. 

Photo:  Caren Pinto/WSET

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