you step foot into Virginia, you're going to see the iconic slogan plastered on billboards, bumper stickers, shirts, and signs.
The state's trademark is now celebrating 50 years.
Virginia Tourism said the motto, "Virginia is for Lovers" was created in 1969 by the Martin Agency.
The phrase was considered bold and provocative, but it was also just plain smart from a marketing perspective," Virginia Tourism wrote. "It planted a seed — a new image of a more exciting Virginia — with a generation that would become the most sought-after group of spenders ever to wield a credit card."
The slogan has been so durable, that Forbes actually tapped it as one of the top 10 tourism marketing campaigns of all time.
More on the story HERE from ABC-13 WSET.